Fairrington – NPF Tradeshow
Fairrington realized the need to reposition itself in the market. Already the largest printer-independent mailing logistics provider in the US, they had laid an enviable foundation of operational efficiency and steady growth. But their market was changing, demanding greater levels of service – and control – from their logistics provider. Outside7 helped Fairrington re-imagine and renovate a tread-worn brand that had recently lost some traction. The NPF (National Postal Forum) served as an opportune venue to launch the new brand. “Full Impact Logisitcs” has become the company’s new promise, backed by an impressive array of new service offerings.